Raymond Banner

Raymond Hu

Popup, and Banner advertising

In this paper, the authors broadly investigate Hispanic consumer attitudes and their sociological behaviors toward online advertising. The study documents the correlation between Hispanic attitudes, behaviors, and three types of online advertising that have an effect on cultural distinctions. Additionally, the study compares the group’s attitudes toward TV advertising vis-à-vis the three types ...

Morphing Banner Advertising

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Definition of Banner clouds

Defintion of “banner clouds” based on time lapse movies J. H. Schween, J. Kuettner, D. Reinert, J. Reuder, and V. Wirth Meteorological Institute, Ludwig-Maximilian-University, Munich, Germany National Center for Atmospheric Research, Boulder, CO, USA Institute for Atmospheric Physics, Johannes-Gutenberg-University, Mainz, Germany Geophysical Institute, University of Bergen, Norway Received: 1 S...

High-Cost Banner Blindness

This work was supported by National Science Foundation Grant IIS-0308244 to the University of Oregon with Anthony Hornof as the principle investigator. Authors’ addresses: Moira Burke, Anthony Hornof, Computer and Information Science Department, University of Oregon, Eugene, OR 97403; {moira, hornof} @cs.uoregon.edu; Erik Nilsen, Nicholas Gorman, Psychology Department, Lewis & Clark College, Po...